The Mac App Store gets a fresh coat of paint with Mojave. And new tabs - Discover, Create, Work and Play - to help you find your way. And new tabs - Discover, Create, Work and Play - to help. The following links point to locations from Apple website where you can download various MacOS system software installers. MacOS Big Sur 11 (App Store link) macOS Catalina 10.15 (App Store link) macOS Mojave 10.14 (App Store link) macOS High Sierra 10.13 (App Store link) macOS Sierra 10.12 (Direct DMG download link). If you’re using macOS Mojave or later, choose Apple menu System Preferences, then click Software Update. If you’re using an earlier macOS, use the App Store instead. Learn how to download and install macOS Big Sur Go to the App Store. If you're using macOS Mojave or later, get macOS Big Sur via Software Update: Choose Apple menu System Preferences, then click Software Update. Or use this link to open the macOS Big Sur page on the App Store: Get macOS Big Sur. Then click the Get button or iCloud download icon.

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macOS Big Sur elevates the most advanced desktop operating system in the world to a new level of power and beauty. Experience Mac to the fullest with a refined new design. Enjoy the biggest Safari update ever. Discover new features for Maps and Messages. And get even more transparency around your privacy.

Check compatibility

macOS Big Sur is compatible with these computers:

MacBook introduced in 2015 or later
MacBook Air introduced in 2013 or later
MacBook Pro introduced in late 2013 or later
Mac mini introduced in 2014 or later
iMac introduced in 2014 or later
iMac Pro
Mac Pro introduced in 2013 or later
View the complete list of compatible computers.

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If upgrading from macOS Sierra or later, macOS Big Sur requires 35.5GB of available storage to upgrade. If upgrading from an earlier release, macOS Big Sur requires up to 44.5GB of available storage. To upgrade from OS X Mountain Lion, first upgrade to OS X El Capitan, then upgrade to macOS Big Sur.

Make a backup

Before installing any upgrade, it’s a good idea to back up your Mac. Time Machine makes it simple, and other backup methods are also available. Learn how to back up your Mac.

Get connected

It takes time to download and install macOS, so make sure that you have a reliable Internet connection. If you're using a Mac notebook computer, plug it into AC power.

Download macOS Big Sur

If you're using macOS Mojave or later, get macOS Big Sur via Software Update: Choose Apple menu  > System Preferences, then click Software Update.

Or use this link to open the macOS Big Sur page on the App Store: Get macOS Big Sur. Then click the Get button or iCloud download icon.

Begin installation

After downloading, the installer opens automatically.

Click Continue and follow the onscreen instructions. You might find it easiest to begin installation in the evening so that it can complete overnight, if needed.

If the installer asks for permission to install a helper tool, enter the administrator name and password that you use to log in to your Mac, then click Add Helper.

Allow installation to complete

Please allow installation to complete without putting your Mac to sleep or closing its lid. Your Mac might restart, show a progress bar, or show a blank screen several times as it installs both macOS and related updates to your Mac firmware.

Stay up to date

After installing macOS Big Sur, you will be notified when updates to macOS Big Sur are available. You can also use Software Update to check for updates: Choose Apple menu  > System Preferences, then click Software Update.

Or get macOS Big Sur automatically

If you're using OS X El Capitan v10.11.5 or later and your App Store preferences or Software Update preferences are set to download new updates when available, macOS Big Sur will download conveniently in the background, making it even easier to upgrade. A notification will inform you when macOS Big Sur is ready to be installed. Click Install to get started, or dismiss the notification to install later. When you're ready to install, just open the file named Install macOS Big Sur from your Applications folder.

Learn more

  • If the installer shows a list of apps that are not optimized for your Mac, learn about 32-bit app compatibility, then choose whether to proceed with the installation.
  • For the strongest security and latest features, upgrade to macOS Big Sur. If you have hardware or software that isn't compatible with Big Sur, you might be able to install an earlier macOS.
  • You can also use macOS Recovery to reinstall the macOS you're using now, upgrade to the latest compatible macOS, or install the macOS that came with your Mac.

Engage users with short videos of your iOS, macOS, or tvOS app in action, directly on the App Store. Since app previews autoplay, they’re key in helping users discover and learn about your app.

Overview

App previews demonstrate the features, functionality, and user interface of your app using footage captured on device. You can have up to three app previews for each language your app supports, and each preview can be up to 30 seconds long. The following tips can help you create compelling previews that spark interest and drive downloads of your app.

Planning Your App Preview

Think about using your first app preview to show an overview of the app experience, focusing on the app’s core features and content. Boot camp trackpad drivers windows 10. Aim to tell a cohesive story that gives users a sense of the journey they’ll experience when using your app.

You can create a second or third preview to highlight additional features or specific content that users might not know about. If you have multiple previews, make sure that each video shows users something new about your app.

Since videos autoplay on the App Store, it’s important to get to the point quickly. Use the first few moments of your preview to get users excited to download your app by showing them what makes your app unique.

Develop an outline or storyboard for each video that maps out a list of scenes you’ll need, and consider how many seconds you want to devote to each scene. Craft messaging to explain UI transitions or features.

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Consider any demo content you may need to create. Make sure to use sample accounts when displaying personal information in your app previews.

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Content and Format

App previews are for all audiences, so they must be appropriate for ages four and older. Avoid objectionable content, violence, adult themes, and profanity.

App previews may only use captured footage of the app itself. Don’t film people interacting with the device (such as over-the-shoulder angles or fingers tapping the screen), and don’t use app previews to show behind-the-scenes footage of your app’s development. Stay within the app.

Show only material you have the legal right to display. If your app displays protected content such as music, film, trademarked characters, brands, or other intellectual property assets, ensure you have the appropriate licensing rights for your marketing use in all territories. If your app accesses the iTunes Library, use only songs that you’ve created or that you’ve specifically licensed for use in the preview.

Store

Graphics and Transitions

Add graphic elements, such as touch hotspots, when necessary to demonstrate how navigation or interaction works within the app. Don’t overlay animated hands simulating gestures.

We recommend capturing the native resolution of the UI instead of zooming in on the view. Ensure that transitions between scenes don’t imply functionality that your app doesn’t have. Use straightforward transitions like dissolves and fades.

Get your audience excited about the elements they’ll actively engage with once they download the app. Show more gameplay than cutscenes so you don’t mislead your audience by giving a false impression of gameplay.

Using Copy

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Since app previews play with the sound muted by default on the App Store, consider using copy to give context to the footage. Use easily understandable terms and language that will appeal to your target audience. Ensure that text is legible and remains on the screen long enough for your audience to read it.

To keep your app preview evergreen, we recommend avoiding references to specific events, seasons, or memes that will date it (such as, “New for spring”). We also recommend leaving out references to pricing in your app preview. Pricing is already shown on your App Store product page, and references in the preview may not be accurate in all regions.

If you display features that are only available through in-app purchase, or if your app uses a subscription model or requires login, you must disclose this. Disclaimer copy can be included within the footage or in the end frame.

Overlaying Audio

Consider overlaying the musical score of your app as the soundtrack to your app preview to establish continuity, even when one scene cuts to the next. You can also capture the sound effects of your UI in your footage to reinforce functionality in your app.

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If you decide to use a voiceover to enhance your app preview, consider working with a professional voiceover actor and recording with high-quality audio equipment in locations without background noise to deliver the best user experience. This is the voice of your app — make sure it resonates.

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Selecting a Poster Frame

Poster frames appear wherever app previews do not autoplay, so it’s important to select a visually compelling frame from your footage. Ideally, the poster frame will convey the essence of the app. If the default frame selected from your footage doesn’t convey this, you can select a different frame in App Store Connect. Note that changing the poster frame on an app preview that has already been approved will require you to submit a new version of your app preview. For details on how to change your poster frame, see App Store Connect Help.

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